Recent Articles

Why Retailers Should Embrace ‘Showrooming’

Why Retailers Should Embrace ‘Showrooming’

The increasing trend of “showrooming” is opening a number of new ways for brands to enhance customer engagement.

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The Power Behind Telecom Thrones

The Power Behind Telecom Thrones

In an interview in Telexchange Journal, Ben Bannister discusses how new technologies and service models have altered the relationships between operators and other mobile service providers.

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What’s in Your Information Wallet?

Filed in Mobile Commerce, Mobile Context by on October 8, 2014 0 Comments
What’s in Your Information Wallet?

Rob Hammond explains how context information derived from mobile users’ “information wallets” will change how we think about mobile communication.

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GSMA Events Shed Light on Building Better Mobile Relationships

Filed in Location Based Services, Mobile Context by on October 3, 2014 0 Comments
GSMA Events Shed Light on Building Better Mobile Relationships

Mobile context promises to play a key part in realizing new opportunities to build stronger mobile relationships with consumers.

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