Senior Director, Advanced Network Services and Data Roaming Engine
Selected by Mobile Marketer as one of the “Mobile Women to Watch in 2014,” Fatema Hamdani exemplifies dedicated customer focus and unparalleled mobile expertise. Based in New York City, Fatema has more than 14 years of experience in solving complex business problems with calculated mobile strategies for customers ranging from Fortune 500 companies to start-up ventures. We recently caught up with Fatema to discuss her life and work at Syniverse.
How has your background influenced your current role?
FATEMA: I began my career working for a system-integration consulting firm. Serving as a consultant taught me to focus on how to effectively position solutions to address customers’ problems. At Syniverse, the customer is always our top priority, and my success in my current role stems from the experience gained in the beginning of my career. We have a great product portfolio at Syniverse as well as an innovative research and development team, so we can be creative with our solutions to ensure the customers’ needs are always the primary focus.
What’s the best thing about working at Syniverse?
FATEMA: The unpredictability of my job in not only day-to-day activities but also the customers with whom I work. One minute I’ll be on the phone with a major bank in Asia, and the next minute I’m discussing strategy with one of the world’s largest retailers. Each vertical has its own unique opportunities, and I enjoy working with these diverse companies to determine how mobile can make the greatest impact on their customers’ experiences. Moreover, I am proud to work for a company that these world-leading brands rely on to deliver their mobile engagement.
What do you predict to be the biggest mobile trends over the next 12 months?
FATEMA: A key trend will be two-way interaction via mobile – not only through SMS and MMS but also with voice, geolocation, push notification and Passbook integration. The omnichannel mobile approach will be a huge driver for brands to ultimately deliver contextually relevant messaging as a competitive differentiator, and I look forward to focusing our efforts to consistently deliver on these digital innovations.
How do you spend your time away from the office?
FATEMA: Traveling is a passion of mine, and I try to see the world at every opportunity I can. I recently returned from a trip across the Asian continent, and while I appreciate my view of the New York City skyline from living on the Hudson River, there’s nothing quite like seeing the architecture of the Hong Kong skyline for the first time. I also enjoy scuba diving in my spare time because it allows me to view wildlife, which is another passion, from an entirely different perspective.