As one of the largest sports events in the world, the World Cup presents its host country with a near-once-in-a-lifetime opportunity to serve hundreds of thousands of visitors who use roaming. These roamers, as roamers everywhere else around the world, expect their mobile device to “just work” anytime, anywhere. For this reason, when Syniverse gained the privilege to help Claro Brazil prepare its networks and enable LTE service for the influx of roamers for this year’s World Cup, it was crucial that we get it right.
I recently had the opportunity to describe this experience, which was just published in an article in OSP Magazine. I invite you to read the article to learn how Claro Brazil and Syniverse collaborated to accommodate the unprecedented service demands generated by several hundred thousand roamers. Of particular importance was our effort to make LTE service fully available to broaden coverage and expand roaming in the 12 cities that hosted the 32 World Cup teams. The roughly 1 million visitors to Brazil exceeded the number originally forecast by 67 percent and resulted in one of the heaviest uses of mobile services ever at a sports event.
Please read more about this in the article, and let me know, did you or anyone you know go to this year’s World Cup in Brazil? If so, how was the mobile experience? If you didn’t get to go, how is your mobile experience at other large sports events? Please share your thoughts in the comments section below.
Tags: data roaming, IPX, LTE roaming, World Cup roaming
Pablo Mlikota was named as President, Americas Region, in 2016 and leads the management and expansion of Syniverse’s product offerings and market share in this large and rapidly growing region. Previously, he served as Senior Vice President and Managing Director, Caribbean and Latin America, and Global Strategic Programs, and oversaw Syniverse’s operations in this region as well as Syniverse’s worldwide services delivery for several large mobile operators. Prior to these roles, Pablo served on the product management side as Senior Vice President, Global Business Services and Solutions, helping customers reduce operational costs and enable new revenue-generating capabilities through the utilization of big data, real-time intelligence and consultative services. Before joining Syniverse, he served as Chief Operating Officer and General Manager for Newlink Group, a digital marketing firm, and, prior to that, as Senior Vice President of Sales and Services for Global Crossing Latin America. His experience also includes leadership positions in marketing, customer service and sales at Nokia and AT&T. Pablo received a bachelor’s degree in electronic engineering from the University of Buenos Aires and an MBA from the University of Miami. He also maintains positions with the international academic community as Chair of International Business at San Andres University in Argentina and as Chair of International Business and Negotiation Skills at DeVry University’s Miami campus.