What’s Ahead in Mobile for 2015

2015_Trends-ThumbnailWhat will 2015 bring for the latest chapter of mobile?

At the start of last year’s December holiday season, I had the opportunity to explore my predictions in an in-depth video chat with Kelly Hill of RCR Wireless magazine. In our conversation, we had the chance to speak on everything from how the increasing use of mobile is redefining the shopping experience, to how the use of “mobile context” information is revolutionizing the way brands engage with customers, to how text messaging will continue to be the biggest workhorse of mobile communication.

I invite you to watch our conversation below to find out more, and I would love to know where you’re placing your bets as far as the most important trends for mobile in 2015. What technologies or lifestyle patterns do you think will shape mobile this year?

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About the Author ()

Rob Hammond joined Syniverse in 2013 and has more than 28 years of global leadership experience in enterprise strategy, product management, sales and engineering, with a special focus in mobile and enterprise applications. As Senior Director of Mobile Engagement, Rob is one of the leaders in Syniverse’s Enterprise Solutions, the business unit that enables brands and mobile service providers to better engage mobile users. During his tenure at Syniverse, Rob has helped lead the development of products from inception to launch for such areas as A2P messaging, campaign management and fraud prevention. Prior to Syniverse, he served in leadership roles for several of the world’s largest mobile and technology companies, including Microsoft, Sprint and Motorola. Rob is currently a doctoral candidate at the Muma School of Business, University of South Florida, with expected graduation in 2017. He also holds a Master of Business Administration, a Master of Science in engineering, and a Bachelor of Science in electrical engineering.

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