Talking Connected Consumers with Unilever and Syniverse

By far, one of the most intriguing trends I’ve witnessed in the mobile industry over the past few years is the increasing presence of consumer companies. Each year I see what we broadly refer to as “mobile” grow from the domain of traditional telecommunication and technology companies to consumer brands seeking to expand mobile in their marketing, commerce and customer engagement.

I recently had the privilege of addressing this trend in a session at Mobile World Congress titled “Integrating Interactions with the Connected Consumer,” where I co-presented with Sarah Mansfield, Vice President of Global Media, Europe and Americas for Unilever, a leader in using mobile for brand communication. Afterward, we were invited to recap some of our points in an interview for Mobile Marketing magazine, and here I invite you to read the full interview: “Talking Connected Consumers with Unilever and Syniverse.” As I touch on in the interview, in one sense I think there really isn’t a defined mobile industry now, since as Sarah and I explained, most consumer brands must have a mobile component to stay relevant to today’s mobile-savvy consumers.

Do you agree or disagree? I would love to know your thoughts. Please leave a comment.

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Sarah (right) and me (center) presenting at “Integrating Interactions with the Connected Consumer.”

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About the Author ()

As Chief Corporate Relations Officer and Chief of Staff, Mary Clark leads Syniverse’s global external and internal communications, which includes managing all public relations functions and serving as the company’s primary spokesperson, and she also oversees cross-functional alignment across Syniverse’s business. Previously, she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association, is on the board for CTIA Wireless Foundation, and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business (http://flickread.com/edition/html/560a93b1b4035#66). Among her many accolades, Mary most recently was named to the National Diversity Council’s 2017 “Top 50 Most Powerful Women in Technology” list (http://top50tech.org/2017) and Mobile Marketer’s “Mobile Women to Watch 2016” list (http://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/classic-guides/21930.html). She holds a Bachelor of Arts in communications from the University of Delaware.

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