Although there is no one-size-fits-all approach to mobile, there is one channel that has proven itself as having the greatest response rate – text messaging, or SMS communications.
Millions of consumers are opening and responding to text messages right now. In fact, 90 percent of all text messages are read within three minutes of delivery, providing companies with a powerful capability to deliver the right message to the right customer at the right time. However, a critical principle that must always be adhered to is that, before you can engage with your customers using text messaging, you must first obtain their explicit permission to be contacted this way.
To help companies better manage this step, Syniverse recently created the infographic below to neatly break down a number of ways that opt-in can be secured. The infographic was developed as part of Syniverse’s new guide – “Cracking the Code: Getting Customers to Opt in to Your Text Message Marketing Campaigns” – and shares 10 ways that brands can get their customers to opt in and other useful tips for permission-based mobile marketing.
What’s important to note is that these methods to secure opt-ins for text messaging campaigns don’t all need to be built from scratch. Companies can leverage their traditional marketing channels, such as social media, to secure the permission they need to take advantage of this highly effective form of customer communication. With this flexibility, we think more companies will begin to take greater advantage of the power of text messaging, and we hope that tools like our infographic can be a help in getting started.
Are you using text messaging as part of your mobile marketing mix? I’d love to hear what opt-in methods you are finding the most effective in the comments.