Before the IoT There Was Roaming: The Importance of Getting the Basics Right

MMA_Webinar2-ThumbnailAs today’s mobile operators face an ever more competitive marketplace, new technologies like the Internet of Things continue to beckon them. As a result, operators increasingly are facing decisions about whether to divert a greater share of their operating budgets to place long-term bets on the development of new mobile services with these technologies.

At Mobile World Congress this year, Syniverse shed light on this in a study that identifies crucial areas of revenue opportunity and risk for operators. The study shows the importance for operators to maintain primary focus on core business areas like roaming and to take action to protect revenue in the face of fierce battles for subscribers.

I recently had the opportunity to discuss this further in a new article in M2M (Machine-to-Machine) Now magazine, “Before the IoT There Was Roaming: The Importance of Getting the Basics Right.” Although this is a complex area to address, we’re encouraged by the insights that our study has uncovered so far, and we think the study will offer an important resource to guide operators’ investments and long-term priorities in 2015 and beyond.

I invite you to take a look at the article to find out more, and to let me know any of your thoughts on this topic.

 

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About the Author ()

As Chief Marketing Officer and Chief of Staff, Mary Clark leads Syniverse’s corporate communications, branding, strategic events and industry relations, as well as cross-functional alignment across the business. Previously, she served as Senior Vice President of Next-Generation Roaming Services and Standards, and, prior to that, Senior Vice President of Roaming. In these roles, Ms. Clark spearheaded new product introductions in Syniverse’s real-time intelligence and strategic consulting services, defined Syniverse’s LTE strategy from concept to product introduction, and played a strategic leadership role in Syniverse’s acquisition of MACH. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business. Among her many accolades, Ms. Clark most recently was named to the National Diversity Council’s 2016 “Top 50 Most Powerful Women in Technology” list and Mobile Marketer’s “Mobile Women to Watch 2016” list. She holds a Bachelor of Arts in communications from the University of Delaware.

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