Maximize Profitability with Intelligent Roaming

Filed in Real-Time Intelligence, Roaming by on June 9, 2015 0 Comments

Earlier this year, at Mobile World Congress in Barcelona, Syniverse announced the results of a study that revealed some important differences for crucial areas of revenue opportunity and risk for operators. The results highlight what we think is an imperative for operators to maintain primary focus on core business areas like roaming and to take action to protect revenue in the face of today’s fierce battles for subscribers. Since we announced the results, we’ve been encouraged by the way that they’ve been received, and we think they’re offering an important resource to guide operators’ business investments and long-term priorities for 2015 and beyond.

I recently had an opportunity to share the value of this resource further at the Global Telecoms Business Innovation Summit 2015 in London. In a presentation I delivered, “Maximize Profitability with Intelligent Roaming,” and in an interview afterward, I elaborated on a few points to further demonstrate how “switch risk” can be substantial if operators fail to address their roaming pricing with a responsive strategy.

I invite you to watch the interview to find out more about these points, and I invite you to share your thoughts on the near future of the roaming market.

 

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About the Author ()

As Chief Corporate Relations Officer and Chief of Staff, Mary Clark leads Syniverse’s global external and internal communications, which includes managing all public relations functions and serving as the company’s primary spokesperson, and she also oversees cross-functional alignment across Syniverse’s business. Previously, she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association, is on the board for CTIA Wireless Foundation, and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business (http://flickread.com/edition/html/560a93b1b4035#66). Among her many accolades, Mary most recently was named to the National Diversity Council’s 2017 “Top 50 Most Powerful Women in Technology” list (http://top50tech.org/2017) and Mobile Marketer’s “Mobile Women to Watch 2016” list (http://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/classic-guides/21930.html). She holds a Bachelor of Arts in communications from the University of Delaware.

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