Maximize Profitability with Intelligent Roaming

Filed in Real-Time Intelligence, Roaming by on June 9, 2015 0 Comments

Earlier this year, at Mobile World Congress in Barcelona, Syniverse announced the results of a study that revealed some important differences for crucial areas of revenue opportunity and risk for operators. The results highlight what we think is an imperative for operators to maintain primary focus on core business areas like roaming and to take action to protect revenue in the face of today’s fierce battles for subscribers. Since we announced the results, we’ve been encouraged by the way that they’ve been received, and we think they’re offering an important resource to guide operators’ business investments and long-term priorities for 2015 and beyond.

I recently had an opportunity to share the value of this resource further at the Global Telecoms Business Innovation Summit 2015 in London. In a presentation I delivered, “Maximize Profitability with Intelligent Roaming,” and in an interview afterward, I elaborated on a few points to further demonstrate how “switch risk” can be substantial if operators fail to address their roaming pricing with a responsive strategy.

I invite you to watch the interview to find out more about these points, and I invite you to share your thoughts on the near future of the roaming market.

 

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Mary Clark is a former Chief Corporate Relations Officer and Chief of Staff at Syniverse.

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