Maximize Profitability with Intelligent Roaming

Filed in Real-Time Intelligence, Roaming by on June 9, 2015 0 Comments

Earlier this year, at Mobile World Congress in Barcelona, Syniverse announced the results of a study that revealed some important differences for crucial areas of revenue opportunity and risk for operators. The results highlight what we think is an imperative for operators to maintain primary focus on core business areas like roaming and to take action to protect revenue in the face of today’s fierce battles for subscribers. Since we announced the results, we’ve been encouraged by the way that they’ve been received, and we think they’re offering an important resource to guide operators’ business investments and long-term priorities for 2015 and beyond.

I recently had an opportunity to share the value of this resource further at the Global Telecoms Business Innovation Summit 2015 in London. In a presentation I delivered, “Maximize Profitability with Intelligent Roaming,” and in an interview afterward, I elaborated on a few points to further demonstrate how “switch risk” can be substantial if operators fail to address their roaming pricing with a responsive strategy.

I invite you to watch the interview to find out more about these points, and I invite you to share your thoughts on the near future of the roaming market.

 

Tags: , ,

avatar

About the Author ()

As Chief Marketing Officer and Chief of Staff, Mary Clark leads Syniverse’s corporate communications, branding, strategic events and industry relations, as well as cross-functional alignment across the business. Previously, she served as Senior Vice President of Next-Generation Roaming Services and Standards, and, prior to that, Senior Vice President of Roaming. In these roles, Ms. Clark spearheaded new product introductions in Syniverse’s real-time intelligence and strategic consulting services, defined Syniverse’s LTE strategy from concept to product introduction, and played a strategic leadership role in Syniverse’s acquisition of MACH. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business. Among her many accolades, Ms. Clark most recently was named to the National Diversity Council’s 2016 “Top 50 Most Powerful Women in Technology” list and Mobile Marketer’s “Mobile Women to Watch 2016” list. She holds a Bachelor of Arts in communications from the University of Delaware.

Leave a Reply