Text Messaging Is the Bedrock for Better Mobile Engagement

Grey_Routes2-ThumbnailThe numbers are staggering. Worldwide, 90 percent of people text at least once a day. In just the U.S. alone, people exchange 3.6 million text messages every minute. And 90 percent of all text messages get read within three minutes of delivery.

With so much focus on apps and equipment, it’s easy to dismiss text messaging as ancient history. But in a mobile world of multiple devices, systems, and providers, messaging is still the one technology that bridges all mobile users regardless of location, network, or device.

I recently explored this in a post published on the blog Retail TouchPoints. In the post, I share some reasons why I think that, in a mobile landscape saturated by apps and incompatible systems, messaging is increasingly proving itself to be the unshakable bedrock to build mobile consumer campaigns on.

I invite you to take a read and let me know your thoughts. How important do you think text messaging is in consumer communications? What are you doing with text?

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Rob Hammond is a former Senior Director of Mobile Engagement at Syniverse.

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