The numbers are staggering. Worldwide, 90 percent of people text at least once a day. In just the U.S. alone, people exchange 3.6 million text messages every minute. And 90 percent of all text messages get read within three minutes of delivery.
With so much focus on apps and equipment, it’s easy to dismiss text messaging as ancient history. But in a mobile world of multiple devices, systems, and providers, messaging is still the one technology that bridges all mobile users regardless of location, network, or device.
I recently explored this in a post published on the blog Retail TouchPoints. In the post, I share some reasons why I think that, in a mobile landscape saturated by apps and incompatible systems, messaging is increasingly proving itself to be the unshakable bedrock to build mobile consumer campaigns on.
I invite you to take a read and let me know your thoughts. How important do you think text messaging is in consumer communications? What are you doing with text?
Tags: mobile engagement, mobile marketing, mobile trust, SMS, text messaging
Rob Hammond joined Syniverse in 2013 and has more than 28 years of global leadership experience in enterprise strategy, product management, sales and engineering, with a special focus in mobile and enterprise applications. As Senior Director of Mobile Engagement, Rob is one of the leaders in Syniverse’s Enterprise Solutions, the business unit that enables brands and mobile service providers to better engage mobile users. During his tenure at Syniverse, Rob has helped lead the development of products from inception to launch for such areas as A2P messaging, campaign management and fraud prevention. Prior to Syniverse, he served in leadership roles for several of the world’s largest mobile and technology companies, including Microsoft, Sprint and Motorola. Rob is currently a doctoral candidate at the Muma School of Business, University of South Florida, with expected graduation in 2017. He also holds a Master of Business Administration, a Master of Science in engineering, and a Bachelor of Science in electrical engineering.