Although new technologies continue to revolutionize the way we use mobile, one of the oldest mobile services also continues to be one of the most important ones. Text messaging remains one of the world’s most popular and practical forms of communication. In a mobile world fragmented by multiple devices, operating systems and service providers, messaging is the one channel that all mobile users can communicate through.
Yet new technologies, new players and new user habits have emerged that promise to radically reshape the messaging landscape in the next few years.
In this post, I take a closer look at this. In my role at Syniverse, I have the opportunity to work with a wide range of companies looking to more fully integrate the value of messaging in their business strategy, and I have a firsthand view of how the messaging market is changing. I continue to get a lot of questions about the latest messaging trends and developments that I’m seeing, and here I would like to share some of my thoughts on these.
In the video below, I talk about how and why messaging is evolving, and what the latest changes mean for mobile operators.
I invite you to listen to my perspectives below, and then I would like to get yours. Please leave a comment.