Capturing the Moment

Filed in Mobile Engagement, Mobile Marketing by on August 12, 2015 0 Comments

Capturing_Moment-ThumbnailDoes your company make the most of “mobile moments”? These times are the specific points along a “path to purchase” when customers turn to their mobile devices to connect with a brand to do things such as get the latest news, research product information, or make a purchase.

Today, mobile devices have evolved to veritable supercomputers that have become so integrated in our lifestyles that most people keep their devices within reach at all times. As a result, it’s more critical than ever for retailers to be able to identify these mobile moments and strategically act on them.

I recently explored this in an article, “Capturing the Moment,” published in Internet Retailing. In the article, I discuss that the traditional path to purchase has been transformed from a linear one to one that is an interactive experience that evolves as the customer engages with a retailer in multiple ways through mobile. For this reason, retailers must have a full-scale mobile strategy to respond to customers as important mobile moments arise.

I invite you to peruse the article and let me know your thoughts. How important do you think mobile moments are compared with other steps in a customer’s path to purchase?

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Kevin Davis is a former Senior Director of Customer Success at Syniverse.

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