Capturing the Moment

Filed in Mobile Engagement, Mobile Marketing by on August 12, 2015 0 Comments

Capturing_Moment-ThumbnailDoes your company make the most of “mobile moments”? These times are the specific points along a “path to purchase” when customers turn to their mobile devices to connect with a brand to do things such as get the latest news, research product information, or make a purchase.

Today, mobile devices have evolved to veritable supercomputers that have become so integrated in our lifestyles that most people keep their devices within reach at all times. As a result, it’s more critical than ever for retailers to be able to identify these mobile moments and strategically act on them.

I recently explored this in an article, “Capturing the Moment,” published in Internet Retailing. In the article, I discuss that the traditional path to purchase has been transformed from a linear one to one that is an interactive experience that evolves as the customer engages with a retailer in multiple ways through mobile. For this reason, retailers must have a full-scale mobile strategy to respond to customers as important mobile moments arise.

I invite you to peruse the article and let me know your thoughts. How important do you think mobile moments are compared with other steps in a customer’s path to purchase?

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About the Author ()

Kevin Davis joined Syniverse in 2014 and has more than 15 years of experience in consulting, business intelligence and analytics. As head of professional services for Syniverse’s Enterprise Solutions, the business unit that delivers highly specialized solutions for enabling brands and OTT companies to better engage mobile users around the world, he leads the integration of products into client systems as well as creating end-to-end solutions in mobile engagement. Prior to joining Syniverse, Kevin served in a number of leadership positions for marketing companies and retailers. He began his career as a consultant at Deloitte Consulting and has held positions in technology, strategy and analytics. He holds a B.S. in electrical engineering technology from the University of North Carolina at Charlotte and an MBA from Wake Forest University. In 2011, he was named one of Information Management magazine’s top 25 most influential information managers.

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