Disruption in Retail Banking

Filed in Mobile Engagement, Mobile Marketing by on October 15, 2015 0 Comments

Banks now have an unprecedented opportunity to engage customers through mobile. Yet while many retail companies have moved to a new level of customer service using mobile, many banks still haven’t fully embraced the potential of mobile, and, in turn, many banking customers haven’t either.

In my work with both retail companies and banks, I’ve identified two mobile services from retail companies that I think are particularly valuable for banks to take note of. These services can not only enable banks the opportunity to deliver improved customer satisfaction through standard mobile offerings, but they also can help banks to strengthen mobile engagement through new, more personalized offerings.

I explore these two services in detail in an article recently published on the financial technology news portal Finextra. I invite you to take a look at the article, “Disruption in Retail Banking,” and let me know any of your experiences or opinions relating to this topic.

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About the Author ()

Todd Thayer is a former Vice President of Product Management at Syniverse.

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