Mobile Operators Are the New Guardians of Personalized Experiences

Filed in Big Data, Mobile Engagement, Mobile Marketing by on January 12, 2016 0 Comments

GTB_Personalized_Experiences-Thumbnail2What’s top of mind for us at Syniverse as we begin a new year? Without a doubt, one area is the increasing personalization that brands and operators are using to better serve their customers through mobile devices.

Operators have begun realizing a tremendous capability to deliver more personalized offers to customers wherever or whenever it’s interesting. The reason? The big data that operators have the ability to access about opted-in customers is unlocking a new world of ways to work with brands. With the use of this data, each customer truly has the potential to be treated as a market of one.

We’re excited about how this market-of-one concept will evolve in 2016, and I recently had a chance to discuss this in an article in Global Telecoms Business, “Mobile Operators Are the New Guardians of Personalised Experiences.” I invite you to take a read and let me know what you think.

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As Chief Corporate Relations Officer and Chief of Staff, Mary Clark leads Syniverse’s global external and internal communications, which includes managing all public relations functions and serving as the company’s primary spokesperson, and she also oversees cross-functional alignment across Syniverse’s business. Previously, she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association, is on the board for CTIA Wireless Foundation, and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business (http://flickread.com/edition/html/560a93b1b4035#66). Among her many accolades, Mary most recently was named to the National Diversity Council’s 2017 “Top 50 Most Powerful Women in Technology” list (http://top50tech.org/2017) and Mobile Marketer’s “Mobile Women to Watch 2016” list (http://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/classic-guides/21930.html). She holds a Bachelor of Arts in communications from the University of Delaware.

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