Starting Off Mobile World Congress with a Spotlight on Privacy

Syniverse will highlight privacy at MWC 2016

Our pavilion today.

It’s the first day of Mobile World Congress, and we’re off to a fast start at the Syniverse pavilion. Almost 50 Syniverse colleagues are joining me here for what I’m sure will be one of the most action-packed weeks of the year for mobile.

privacy will be in spotlight at MWC 2016

Inside our pavilion.

Today the pavilion is the site of our announcement of a study focused on an increasing area of concern for mobile operators, enterprises and consumers alike – mobile privacy. One question that we’ve been grappling with in the mobile industry and consumer sector is, to what extent are consumers willing to share personal data in return for more personalized services along their mobile journey? To better determine how they really feel about this, we commissioned a survey of 8,000 consumers in eight countries to uncover their attitudes toward mobile privacy. The results are eye-opening, and we’ll share some more perspectives about them in Synergy tomorrow.

For the study, I recorded a short video introduction to explain the philosophy of our approach to mobile privacy. Please take a look now to get an idea of our thinking on this issue, and, again, please stay tuned for more on our study results in our next post on Synergy.

 

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About the Author ()

As Chief Corporate Relations Officer and Chief of Staff, Mary Clark leads Syniverse’s global external and internal communications, which includes managing all public relations functions and serving as the company’s primary spokesperson, and she also oversees cross-functional alignment across Syniverse’s business. Previously, she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association, is on the board for CTIA Wireless Foundation, and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business (http://flickread.com/edition/html/560a93b1b4035#66). Among her many accolades, Mary most recently was named to the National Diversity Council’s 2017 “Top 50 Most Powerful Women in Technology” list (http://top50tech.org/2017) and Mobile Marketer’s “Mobile Women to Watch 2016” list (http://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/classic-guides/21930.html). She holds a Bachelor of Arts in communications from the University of Delaware.

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