Starting Off Mobile World Congress with a Spotlight on Privacy

Syniverse will highlight privacy at MWC 2016

Our pavilion today.

It’s the first day of Mobile World Congress, and we’re off to a fast start at the Syniverse pavilion. Almost 50 Syniverse colleagues are joining me here for what I’m sure will be one of the most action-packed weeks of the year for mobile.

privacy will be in spotlight at MWC 2016

Inside our pavilion.

Today the pavilion is the site of our announcement of a study focused on an increasing area of concern for mobile operators, enterprises and consumers alike – mobile privacy. One question that we’ve been grappling with in the mobile industry and consumer sector is, to what extent are consumers willing to share personal data in return for more personalized services along their mobile journey? To better determine how they really feel about this, we commissioned a survey of 8,000 consumers in eight countries to uncover their attitudes toward mobile privacy. The results are eye-opening, and we’ll share some more perspectives about them in Synergy tomorrow.

For the study, I recorded a short video introduction to explain the philosophy of our approach to mobile privacy. Please take a look now to get an idea of our thinking on this issue, and, again, please stay tuned for more on our study results in our next post on Synergy.

 

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Mary Clark is a former Chief Corporate Relations Officer and Chief of Staff at Syniverse.

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