Our pavilion today.
It’s the first day of Mobile World Congress, and we’re off to a fast start at the Syniverse pavilion. Almost 50 Syniverse colleagues are joining me here for what I’m sure will be one of the most action-packed weeks of the year for mobile.
Inside our pavilion.
Today the pavilion is the site of our announcement of a study focused on an increasing area of concern for mobile operators, enterprises and consumers alike – mobile privacy. One question that we’ve been grappling with in the mobile industry and consumer sector is, to what extent are consumers willing to share personal data in return for more personalized services along their mobile journey? To better determine how they really feel about this, we commissioned a survey of 8,000 consumers in eight countries to uncover their attitudes toward mobile privacy. The results are eye-opening, and we’ll share some more perspectives about them in Synergy tomorrow.
For the study, I recorded a short video introduction to explain the philosophy of our approach to mobile privacy. Please take a look now to get an idea of our thinking on this issue, and, again, please stay tuned for more on our study results in our next post on Synergy.
Tags: brand trust, mobile context, mobile trust
As Chief Marketing Officer and Chief of Staff, Mary Clark leads Syniverse’s corporate communications, branding, strategic events and industry relations, as well as cross-functional alignment across the business. Previously, she served as Senior Vice President of Next-Generation Roaming Services and Standards, and, prior to that, Senior Vice President of Roaming. In these roles, Ms. Clark spearheaded new product introductions in Syniverse’s real-time intelligence and strategic consulting services, defined Syniverse’s LTE strategy from concept to product introduction, and played a strategic leadership role in Syniverse’s acquisition of MACH. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business. Among her many accolades, Ms. Clark most recently was named to the National Diversity Council’s 2016 “Top 50 Most Powerful Women in Technology” list and Mobile Marketer’s “Mobile Women to Watch 2016” list. She holds a Bachelor of Arts in communications from the University of Delaware.