Join Syniverse’s ‘Building Brand Trust with Mobile’ Webinar on March 17

Filed in Mobile Engagement, Mobile Privacy by on March 9, 2016 0 Comments

One question that many of us in the mobile industry and consumer sector have been grappling with is, to what extent are consumers willing to share personal data in return for more personalized services along their mobile journey? To better determine how they feel about this, Syniverse commissioned a survey of 8,000 consumers in eight countries to uncover their attitudes toward mobile privacy, and we just announced the findings at Mobile World Congress.

The results are eye-opening. They reveal that in the last three years consumer trust in brands and mobile operators to safeguard their personal information has fallen dramatically. This is particularly crucial for companies looking for ways to build brand trust with their constantly connected customers through the provision of contextually relevant communications and services that add value to the customer in the “mobile moment”. How companies can bridge this growing “trust gap” and prove the value of personalized mobile services to their customers is the focus of our next Syniverse webinar, “Building Brand Trust with Mobile.”

On March 17, our Chief Marketing Officer, Mary Clark, will lead a discussion on this topic with special guest Michael Becker,  Co-founder and Managing Partner of the mobile educational and advisory firm mCordis, and Rob Hammond, Senior Director of Mobile Engagement at Syniverse. Their talk will focus on these critical areas:

  • How to address consumers’ biggest concerns around mobile data privacy, including security, transparency and control of personal information.
  • How to prove the value of personalized services in enhancing the customer’s mobile journey.
  • How to design and implement a transparent approach to personalization that empowers control and guarantees data security and privacy.

We’d love for you to join the discussion, which you can register to attend at the link below. If you’re unable to come, sign up anyway and we’ll send you a link to the webinar recording. And if you want to find out more about the consumer survey, visit www.syniverse.com/mobile-trust-expertise.

We hope you can join us on the 17th, and if you have any questions in advance you’d like our speakers to address, let us know in a comment below.

Registration for “Building Brand Trust with Mobile” webinar

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Louise Finlay is a former Marketing Communications Director at Syniverse.

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