If you’ve been following our blog lately, you may have seen that we had another big week at Mobile World Congress in Barcelona, where our highlight was the announcement of a major mobile privacy study. As part of the announcement, our Chief Marketing Officer, Mary Clark, was invited to share the results at a special session, which we’re now just able to share a video recording of here.
The session was titled “Brands Go Mobile First” and helped kick off Mobile World Congress as one of the events held on the first day of the show. Mary joined industry leaders from Google, Bank of America, MediaLink and Aquto to discuss how mobile continues to revolutionize brands’ ability to cater to consumers with more personalized services, and how brands can best prepare for the challenges and opportunities that this is bringing.
For her part, Mary shared the highlights of our study and specifically addressed a vexing question that those of us in both the mobile industry and consumer sector have been grappling with: To what extent are consumers willing to share personal data in return for more personalized services along their mobile journey? Mary described how Syniverse answered this by commissioning a survey of 8,000 consumers in eight countries to uncover their attitudes toward mobile privacy, and finding the survey results are astonishing.
A video of the session with Mary’s presentation has just been made available, and I’m delighted to share it here. As Mary makes clear, operators and enterprises must achieve the right balance in the value exchange between users allowing their personal information to be shared and users gaining an enriched experience by their favorite brands in return.
I invite you to check out Mary’s part and let us know what you think.