Chief Marketing Officer Makes Case for Mobile Privacy in Mobile World Congress Video

If you’ve been following our blog lately, you may have seen that we had another big week at Mobile World Congress in Barcelona, where our highlight was the announcement of a major mobile privacy study. As part of the announcement, our Chief Marketing Officer, Mary Clark, was invited to share the results at a special session, which we’re now just able to share a video recording of here.

The session was titled “Brands Go Mobile First” and helped kick off Mobile World Congress as one of the events held on the first day of the show. Mary joined industry leaders from Google, Bank of America, MediaLink and Aquto to discuss how mobile continues to revolutionize brands’ ability to cater to consumers with more personalized services, and how brands can best prepare for the challenges and opportunities that this is bringing.

For her part, Mary shared the highlights of our study and specifically addressed a vexing question that those of us in both the mobile industry and consumer sector have been grappling with: To what extent are consumers willing to share personal data in return for more personalized services along their mobile journey? Mary described how Syniverse answered this by commissioning a survey of 8,000 consumers in eight countries to uncover their attitudes toward mobile privacy, and finding the survey results are astonishing.

A video of the session with Mary’s presentation has just been made available, and I’m delighted to share it here. As Mary makes clear, operators and enterprises must achieve the right balance in the value exchange between users allowing their personal information to be shared and users gaining an enriched experience by their favorite brands in return.

I invite you to check out Mary’s part and let us know what you think.

 

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About the Author ()

Bobby Eagle joined Syniverse in 2007 and is responsible for leading Syniverse’s global internal and external communications, including media relations, employee engagement and social media. During his tenure, Bobby has helped lead communications for four Syniverse acquisitions, including MACH in 2013 and Aicent in 2014, and he helped manage the announcement of Syniverse’s transition from a public company to a private company when it was acquired by The Carlyle Group in 2011. In addition, Bobby has helped oversee communications for Syniverse’s growth and office openings in such markets as China, India and Costa Rica. In addition to more than eight years at Syniverse, Bobby has a diverse public relations background, including experience with a public relations agency and a professional sports franchise. Bobby holds a Bachelor of Arts in public relations from the University of Florida and an Accreditation in Public Relations (APR) certification from the Public Relations Society of America. In 2013, he was recognized by the Tampa Bay Business Journal as one of the publication’s “Up and Comers” (http://www.bizjournals.com/tampabay/print-edition/2013/11/22/under-30-bobby-eagle.html).

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