What’s on the Horizon for A2P Messaging

Filed in Messaging / SMS / MMS by on June 29, 2016 0 Comments

The market for application-to-person (A2P) messaging has undergone a seismic shift in the last year, with new technologies, new regulations and new internet competitors completely changing the playing field. In my role at Syniverse, I’ve had the opportunity to witness this shift firsthand, and I frequently get asked to give my take on the rapid changes taking place. In the video below, I share a few perspectives on what’s going on in the A2P messaging market now, what latest threats have emerged and how mobile operators can best handle them.

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About the Author ()

Jamie Mills joined Syniverse in 2011 and brings more than 20 years of experience in messaging solutions and sales for several major mobile companies. As Vice President of Carrier Relations, he manages the product development and sales of Syniverse’s network-based application-to-person solutions, which provide enterprise customers with a range of next-generation SMS notification and location services. Prior to joining Syniverse, Jamie served in a number of sales leadership positions for Sybase 365, where he led a national sales team and was responsible for some of the company’s largest clients. Jamie also held several important positions at Verizon Wireless and AT&T, including National Manager of Distribution Data Services, Retail Sales Manager and Retail Store Manager. He holds a Bachelor of Arts in government and politics from George Mason University.

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