What’s on the Horizon for A2P Messaging

Filed in Messaging / SMS / MMS by on June 29, 2016 0 Comments

The market for application-to-person (A2P) messaging has undergone a seismic shift in the last year, with new technologies, new regulations and new internet competitors completely changing the playing field. In my role at Syniverse, I’ve had the opportunity to witness this shift firsthand, and I frequently get asked to give my take on the rapid changes taking place. In the video below, I share a few perspectives on what’s going on in the A2P messaging market now, what latest threats have emerged and how mobile operators can best handle them.

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Jamie Mills is a former Vice President of Carrier Relations at Syniverse.

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