It’s been exciting to serve as the publication’s first-ever guest editor for this issue of The Mobile Network (TMN) Quarterly. The experience presented me with an opportunity to address issues that are crucial to the future of the industry that Syniverse serves. They are issues that we must recognize, debate and resolve if operators are to thrive and prosper, as I believe they can, as digital service providers.
Mobile has a potential like no other medium to transform lives and business. For operators to unlock that potential – by building personalized and customized services that enrich our lives – they must first meet head-on some of the most recent challenges that have emerged. And key among these are consumers’ distrust around data privacy and brands’ intrusion into their daily lives. Our features on user privacy, on contextual services and on ad blocking are all interlinked in that they ask in some way: How can operators and brands re-establish trust with the consumer, for mutual benefit?
Finally, operators’ ability to act as drivers of this mobile transformation will be determined by the foundational layer of the network, which is why we explore the ongoing investment in LTE and, in the future, 5G networks that underpin the service environment.
Although I have been the most closely involved in the core features above, the TMN team also allowed me an opportunity to contribute to the selections for their regular features sections. For these, Telefónica was chosen for the operator portrait, because of its impressive efforts to grapple with digital transformation offer important lessons. For the country profile, it had to be Brazil, because of the fascinating impact of the FIFA World Cup and the Rio Olympics on that country’s mobile networks. And for the last feature, we see financial services as a key networked world vertical for the mobile industry and explore that.
It’s been enlightening to see the issue come together. Of course we hope that this issue is just the start of, and part of, an ongoing conversation between Syniverse and our customers and partners. To continue this conversation, please join us at @syniverse and synergy.syniverse.com.