Connecting the Mobile-First: Syniverse in China

Syniverse has been on the move in China in the last few years, and we recently had an opportunity to build on our efforts by attending the Mobile Ecosystem Forum (MEF) Connects China conference in Beijing. The event, hosted in tandem with the Global Mobile Internet Conference (GMIC) Beijing 2016, drew mobile executives, entrepreneurs, developers, and investors from across the region to discuss the mobile opportunity in China.

As a member of the MEF, Syniverse had a chance to contribute to this conversation, and our President of Enterprise Solutions, Dave Ratner, offered several perspectives on how Syniverse is playing a part in connecting the mobile-first generation in China. I invite you to check this out in a blog post and video published from the MEF’s website below.

 

Connecting the Mobile-First: Syniverse in China

This post originally was published as a post on the Mobile Ecosystem Forum’s blog, MEF Minute.

In our Spotlight interview, we learned how Syniverse approaches security and privacy in the brand/consumer relationship globally. But how does the global transaction processor approach doing  business in the uniquely challenging Chinese market?

We spoke with Dave Ratner, President of Enterprise Solutions, during GMIC Beijing about Syniverse’s business in China and how the company enables brands and enterprises to “connect, engage, interact and protect” its mobile-first customers.

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About the Author ()

Elizabeth Halenkamp joined Syniverse in 2013 and is focused on developing both content and messaging strategies for Syniverse’s Mobile Engagement and Mobile Reach solutions. Among her responsibilities, she helps manage market research and analysis for customers to provide perspective on where mobile is heading and how companies can use research data to foster stronger mobile engagement with their customers. She also uses this data to create a variety of research and marketing materials – such as infographics, how-to guides, and presentations – to help companies in the vertical markets that Syniverse focuses on. Prior to joining Syniverse, Elizabeth worked as a Graduate Assistant at the University of South Florida and a Sales and Marketing Manager for her family’s commercial landscaping business. She holds a Master of Science degree in marketing and a Bachelor of Science degree in marketing and management from the University of South Florida.

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