Just a few weeks ago, we marked an exciting addition to our services by announcing a new agreement with Union Mobile Pay to provide banking customers with sponsored Wi-Fi. The service enables banks across China to enhance their customer loyalty programs by providing premium cardholders with free, unlimited Wi-Fi when they travel to Taiwan and Thailand.
The announcement is an exciting step forward in mobile services that shows how consumers are looking to use more data and enjoy richer mobile experiences, and how consumer brands and operators are just beginning to realize the revenue opportunity and customer-service benefit that this use can offer. James Barton from Developing Telecoms just wrote an article to describe more on this, and I invite you to read it below to find out more about this exciting new area of mobile services that is beginning to take off.
The article below is from Developing Telecoms and is published here with permission.
Syniverse and Union Mobile Pay Enable Free Wi-Fi for Roamers
By James Barton
Mobile payment enabler Union Mobile Pay is working with Syniverse to enable banking institutions across China to enhance their customer loyalty programs.
The collaboration allows banking institutions to sponsor the cost of their cardholder’s access to the Internet via Wi-Fi so that users do not incur data costs while roaming. This allows premium cardholders free, unlimited Wi-Fi access on their mobile devices when travelling to Taiwan and Thailand.
Union Mobile Pay says that the rise of mobile payments has increased its consumers’ needs for Internet connectivity anywhere they go to make purchases, and that the collaboration with Syniverse and financial institutions to provide unlimited, free Internet connectivity ensures that banking customers are easily able to make purchases on their mobile devices when outside of their home countries.
The sponsored Wi-Fi collaboration is part of a trial that Union Mobile Pay is offering cardholders of its banking partners in China. The banking institutions are able to use the free Wi-Fi offers as a way to enhance customer loyalty by offering it as a frequent banking reward, and Union Mobile Pay is able to drive increased use of its mobile payment service that relies on connectivity.
Behind the scenes, Syniverse uses its Wi-Fi Services Suite and network of relationships with mobile service providers to coordinate Wi-Fi connectivity for the trial to more than 100,000 Wi-Fi hotspots across Taiwan and Thailand. Users download a Syniverse-hosted Wi-Fi mobile app that connects them automatically to nearby hotspots after a one-time password authentication is completed. The Wi-Fi solution then monitors each user’s data consumption to manage the clearing and financial settlement between Union Mobile Pay and Wi-Fi providers.
Syniverse identified the opportunity for consumer brands and mobile service providers in Asia to work together to unlock annual revenues of as much as $6 billion by 2019 through sponsoring the costs of consumers’ mobile-data services. Among the major findings, the survey results show that consumers’ consumption of content can increase by 40% when users have an incentive to use services.
“Consumers want to use more data and enjoy richer mobile experiences, and brands and operators are just beginning to realise the revenue opportunity and customer-engagement benefit sponsored access can deliver,” said George Guo, Vice President and Managing Director, Enterprise Solutions Group, Asia Pacific Sales, Syniverse. “The key to unlocking this potential will be the ability of brands and operators to work together.”
Syniverse’s agreement with Union Mobile Pay builds on a number of recent accomplishments in Asia. These include providing messaging reach to Line, one of the fastest-growing mobile voice, messaging, entertainment and social networking applications, and also helping optimise mobile customer engagement for Amazon China. Additionally, Syniverse recently launched the world’s first high-definition VoLTE (Voice over LTE) roaming service and deploying mobile messaging platforms with Tencent in China and Bigo in Singapore.