The growing use of text messaging is opening a new world of opportunity for brands to reach customers with more highly targeted transactional and promotional messages. With 95 percent of text messages being read within three minutes of delivery, text messaging offers an extremely reliable channel that can provide customers with information that is most important to them, as well as a channel that can engage customers in their exact moment of need.
To illustrate this in action, we’ve developed a new animated video that demonstrates just a couple of the many use cases that text messaging can support. The video follows the paths of José and Celine, whose journeys are different but are both improved by the use of a timely text message. Their stories show just a glimpse into the many number of ways that brands can use text messaging to achieve positive business results, such as by re-engaging with customers and strengthening customer loyalty.
Take a look at the video, and let me know what you think. In what other ways do you think text messaging can be used to create meaningful mobile experiences with customers?