Putting LTE Roaming in Focus at Mobile World Congress Shanghai

Filed in China, LTE, Mobile World Congress, Roaming by on July 20, 2017 0 Comments

mwc-congress-shanghai-2017-1I recently got back from Mobile World Congress Shanghai, and just as with the main Mobile World Congress conference in Barcelona this year, what a week the Shanghai event was.

Mobile has exploded over the last few years in China and Asia Pacific, which has more than half the world’s mobile subscribers, 2.7 billion, according to the GSMA, in a region extending from China to India to Australia. And the way I’ve been able to witness the growth of Mobile World Congress Shanghai has been one more sign of this fast-moving market.

At the GSMA members cocktail reception that Syniverse hosted.

At the GSMA members cocktail reception that Syniverse hosted.

Over four days at the show, which attracted 67,000 attendees, we had an opportunity to meet with a number of customers, check out some of the newest products on the exhibition floor, and catch fascinating discussions on hot topics like 5G, cybersecurity, and the internet of things. We also sponsored the GSMA members cocktail reception, where we hosted over 125 operators, technology companies and other mobile players. It was an evening of some amazing conversations.

The biggest highlight for me, though, was the opportunity to participate in one of the conference’s major sessions, the Network Evolution Summit, where I took part in a panel titled Affordable Network Evolution. The panel explored how the networks of the future will not only require the implementation of radically new technologies, but a host of new processes, skills, and relationships as well.

Speaking at the Affordable Network Evolution panel session.

Speaking at the Affordable Network Evolution panel session.

At this session and in separate customer meetings and media briefings, I shared some of Syniverse’s latest insights in this area. In particular, LTE is growing globally, and growing fast, and in few other places in the world is it expected to grow more quickly than in Asia Pacific. Syniverse examined some of the ramifications of this in a study on LTE roaming patterns we released this year, and the findings revealed some important implications for the development of LTE in Asia Pacific.

Our study analyzed the regular course, or “trade winds,” of global roaming traffic from across Syniverse’s customer base of more than 1,000 mobile operators, and it divided the traffic according to six regions: Asia Pacific; India; the Middle East and Africa; Europe; North America (categorized as the U.S. and Canada); and Latin America.

The study showed that while international roaming routes carry some traffic, a major part of the trade winds of inter-regional traffic exchange takes place within the Americas, to and from North America and Latin America. The biggest findings were these:

  • Only 42 percent of inter-regional data roaming taking place around the globe is LTE, while non-LTE roaming traffic represents 58 percent.
  • In Asia Pacific, a region including some of the world’s most advanced mobile networks, total outbound LTE data roaming traffic volume is only 26 percent.
  • In sum, LTE traffic from Asia Pacific makes up just 6 percent of all data traffic globally.
A media briefing on the findings of our LTE roaming study.

A media briefing on the findings of our LTE roaming study.

Overall, our study revealed that as far as global LTE roaming, the tipping point hasn’t occurred yet, and, consequently, providing LTE roaming can be a critical differentiator for operators. Specifically, enabling LTE roaming is essential for operators in Asia Pacific to be able to capture revenue from 4G, and, later, 5G. As mobile users in this region demand more rich experiences, operators need to prioritize LTE roaming, directly linking the value that the operator plays in that experience. For this to be addressed in this region, our data indicates that operators need to develop a full-scale strategy for integrating IPX and the versatile, secure network backbone that IPX provides for accelerating LTE networks.

Asia Pacific will soon see a rapid phase of mobile development with unprecedented demands for rich and high-speed mobile experiences. We look forward to using insights like our LTE roaming study findings to help mobile companies enable this future.

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As Chief Corporate Relations Officer and Chief of Staff, Mary Clark leads Syniverse’s global external and internal communications, which includes managing all public relations functions and serving as the company’s primary spokesperson, and she also oversees cross-functional alignment across Syniverse’s business. Previously, she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association, is on the board for CTIA Wireless Foundation, and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business (http://flickread.com/edition/html/560a93b1b4035#66). Among her many accolades, Mary most recently was named to the National Diversity Council’s 2017 “Top 50 Most Powerful Women in Technology” list (http://top50tech.org/2017) and Mobile Marketer’s “Mobile Women to Watch 2016” list (http://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/classic-guides/21930.html). She holds a Bachelor of Arts in communications from the University of Delaware.

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