‘Roam Like Home’ Capability Sets New Expectations for Mobile Operators

Filed in LTE, Real-Time Intelligence, Roaming by on November 28, 2017 0 Comments

One of the most anticipated changes in the EU mobile market has finally come: Europe abolished mobile roaming charges this year, and now mobile consumers can call, text, and surf the web – or “roam like home” – without racking up huge charges when traveling across the 28-nation region. One ramification of this is that consumers will now expect to be able to have access to the same high-quality mobile experiences when they travel as they do when they’re at home – and it means it’s more crucial than ever for operators to demonstrate the unique value they deliver when their customers roam. In the video here, I explain how operators can do this by taking three steps to distinguish their customers’ roaming experiences, and by ensuring they provide the LTE coverage necessary to power these experiences. Please take a look, and let me know your thoughts on this in the comments section below.


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About the Author ()

As Chief Corporate Relations Officer and Chief of Staff, Mary Clark leads Syniverse’s global external and internal communications, which includes managing all public relations functions and serving as the company’s primary spokesperson, and she also oversees cross-functional alignment across Syniverse’s business. Previously, she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association, is on the board for CTIA Wireless Foundation, and also serves on the CMO Council North America Advisory Board. She also speaks frequently on industry topics and has presented at such conferences as Mobile World Congress, and her insights have been featured in such publications as Global Telecoms Business (http://flickread.com/edition/html/560a93b1b4035#66). Among her many accolades, Mary most recently was named to the National Diversity Council’s 2017 “Top 50 Most Powerful Women in Technology” list (http://top50tech.org/2017) and Mobile Marketer’s “Mobile Women to Watch 2016” list (http://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/classic-guides/21930.html). She holds a Bachelor of Arts in communications from the University of Delaware.

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