Big Data

CMOs and Attribution: Reaching the Actual Customer vs. the Measurement Science That Reaches the Device

CMOs and Attribution: Reaching the Actual Customer vs. the Measurement Science That Reaches the Device

Identifying network users is imperative.

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Not Every Day Do I Use the Words ‘Surface of Attack’

Not Every Day Do I Use the Words ‘Surface of Attack’

The latest global cyberattack presents a new imperative for today’s chief marketing officers.

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Can the Public Internet Secure Our Digital Assets?

Can the Public Internet Secure Our Digital Assets?

Syniverse’s Chief Corporate Relations Officer examines how the high-level protection needed for today’s digital assets is challenged by the insecure public internet.

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Mitigating Systemic Risk: Are You a ‘Triple-A’ Company?

Mitigating Systemic Risk: Are You a ‘Triple-A’ Company?

Syniverse’s Chief Corporate Relations Officer discusses the need for companies to more proactively manage their risk on the public internet.

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Internet of Things Precipitates Rapid Need for New Approach to Mobile Fraud

Internet of Things Precipitates Rapid Need for New Approach to Mobile Fraud

The Internet of Things has opened one of the next frontiers for mobile fraud.

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