I’ve been writing about this industry so long that, back in the 1980s, British Telecom lent me one of its first analog cellphones to try out. It wasn’t quite one of those huge brick-like phones that early adopters held to their ear: It was even bigger, with a battery pack the size of a decent dictionary, connected to a sturdy handset via a black, curly cable.
Location-based services have been available for nearly a decade, but their widespread adoption has only recently been realized due to the popularity of GPS-enabled smartphone apps. An alternative means of pinpointing location via cellular networks – called the “network method” – has yet to come into wide use, but industry experts are expecting it to be rapidly adopted, and for good reason.
The consumer is in control. The customer is king. Both phrases rang hollow until mobile came along. And now the reality is firmly established: Mobile has delivered the keys to the kingdom to consumers.
The divide between MNOs and OTT players is moving from competition to cooperation.
The benefits and challenges of reaching each customer as a market of one. With the potential for new and exciting end-user experiences delivered through the multiplicity of intelligent devices and expansive high-bandwidth connections, it’s not surprising that mobile is becoming inextricably intertwined into brands’ business strategies. For an example of the rich experiences mobile can […]
In summary, operating within Sharma’s fourth wave will be unlike anything the industry has ever experienced before, demanding new skill sets, business models and partnerships. To succeed, mobile service providers must move beyond simply providing services to delivering innovative solutions that will enable them to compete in a much more fragmented and fast-moving marketplace.