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Catch Me Where I Am

Filed in Uncategorized by on February 1, 2014 0 Comments
Catch Me Where I Am

I’ve been writing about this industry so long that, back in the 1980s, British Telecom lent me one of its first analog cellphones to try out. It wasn’t quite one of those huge brick-like phones that early adopters held to their ear: It was even bigger, with a battery pack the size of a decent dictionary, connected to a sturdy handset via a black, curly cable.

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New Opportunities for Location-Based Services

Filed in Uncategorized by on December 1, 2013 0 Comments
New Opportunities for Location-Based Services

Location-based services have been available for nearly a decade, but their widespread adoption has only recently been realized due to the popularity of GPS-enabled smartphone apps. An alternative means of pinpointing location via cellular networks – called the “network method” – has yet to come into wide use, but industry experts are expecting it to be rapidly adopted, and for good reason.

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Building Mobile Strategies for Boardrooms and Boutiques

Filed in Uncategorized by on December 1, 2013 0 Comments
Building Mobile Strategies for Boardrooms and Boutiques

The consumer is in control. The customer is king. Both phrases rang hollow until mobile came along. And now the reality is firmly established: Mobile has delivered the keys to the kingdom to consumers.

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Breaking through the Walled Gardens: A Guide to OTT and Operator Cooperation

Filed in Uncategorized by on August 6, 2013 0 Comments
Breaking through the Walled Gardens: A Guide to OTT and Operator Cooperation

The divide between MNOs and OTT players is moving from competition to cooperation.

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Brands Get Closer to Customers via Mobile

Filed in Uncategorized by on July 1, 2013 0 Comments
Brands Get Closer to Customers via Mobile

The benefits and challenges of reaching each customer as a market of one. With the potential for new and exciting end-user experiences delivered through the multiplicity of intelligent devices and expansive high-bandwidth connections, it’s not surprising that mobile is becoming inextricably intertwined into brands’ business strategies. For an example of the rich experiences mobile can […]

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Preparing for Mobile’s ‘Fourth Wave’ to Ensure Long-Term Success

Filed in Uncategorized by on July 1, 2013 0 Comments
Preparing for Mobile’s ‘Fourth Wave’ to Ensure Long-Term Success

In summary, operating within Sharma’s fourth wave will be unlike anything the industry has ever experienced before, demand­ing new skill sets, business models and partnerships. To succeed, mobile service providers must move beyond simply providing services to delivering innovative solutions that will enable them to compete in a much more fragmented and fast-moving marketplace.

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