HTML5 to Transform the Mobile Landscape

Filed in Uncategorized by on March 20, 2013 0 Comments

With nearly two decades of experience in researching and reporting on the mobile industry, Mark Beccue is Syniverse’s resident mobile analyst and “futurist.” In “Analyst Corner,” Mark shares his insights on some of the latest trends, issues and innovations happening in mobile.

It’s almost impossible to read a blog or attend a conference without hearing about HTML5, which has quickly become one of the industry’s latest buzzwords. This mobile game changer is hyped for good reason, yet despite broad awareness of the term, deciphering exactly what HTML5 does and what it means requires a closer look.

HTML5 is an umbrella term for a set of technical standards set by the World Wide Web Consortium that will revolutionize the Web as we know it over the next few years. It was created to tailor Web functionality to the increasing percentage of people who use advanced mobile devices to access content, taking advantage of capabilities like touchscreens, cameras, microphones, accelerometers, GPS tools and more.

HTML5 is an immensely complex technology that includes more than 25 feature suites under development, almost all of which will impact mobile service providers in some way. Here are three features with tremendous potential to impact mobile experiences now, soon and further in the future:

Now: Graphics and Videos – HTML5 enables graphics to be rendered more quickly, allowing Web pages to download faster and use less network capacity. In addition, HTML5 enables video streaming from websites without additional plug-ins, like Flash, ensuring end users are able to view videos more quickly and seamlessly. As a result, mobile users enjoy an easier and more consistent experience in accessing multimedia content. Soon: Widgets — In HTML5, developers have the capa­bility to create Web pages that look and behave exactly like down­loadable smartphone applications and are not dependent on proprietary app stores. This will shift distribution of apps to the Web and open new business models for monetizing Web content, including billing APIs for mobile operators.

Later: Messaging — HTML5 messaging initiatives present both opportunities and challenges to the mobile ecosystem. Two examples are WebRTC, which allows visitors to a Web page to send messages to each other, and Push API, which enables messaging between a Web page and its visitors. WebRTC presents an alternative to traditional messaging capabilities while Push API offers significant potential for application-to-person messaging. Ultimately, these innovations will create a host of new opportunities for brands to engage with end users through mobile networks.

In short, HTML5 has become a buzzword with good reason. Its functionality will open a range of new user-engagement and revenue opportunities for all types of mobile players. Mobile serv­ice providers need to carefully understand and prepare for these changes now to successfully enhance end-user experiences with this revolutionary Web technology.



About the Author ()

Mark Beccue is a former Senior Market Analyst at Syniverse.

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