Mobile Asia Expo Showcases One of World’s Most Dynamic Telecom Markets

Filed in Mobile Engagement, Mobile Marketing by on June 23, 2014 0 Comments

In just its third year, Mobile Asia Expo has rapidly become the mobile industry’s pre-eminent conference in Asia. This year’s show in Shanghai continued this trend, and I was fortunate to have had the privilege to represent Syniverse at the conference two weeks ago. In this post, I would like to share a few highlights from the event representing one of the world’s largest and fastest-moving mobile markets.


John Wick, Senior Vice President and General Manager, Mobile Transaction Services, me,
and Morten Brøgger, Chief Sales Officer, at Shanghai.

Mobile Asia Expo is the GSMA’s biggest mobile industry event in Asia. This year’s event drew more than 26,000 attendees from 93 countries and territories, and included such industry leaders as China Mobile, China Telecom and China Unicom, just to name a few.

Among the big moments for Syniverse was the announcement of an emerging area of mobile – “mobile context” — that we expect will open a tremendous market opportunity in China, Japan and Korea. Mobile context is insight into subscriber information like location and purchasing information that – with subscribers’ opt-in — is available to operators and can be offered to brands for the purpose of driving increased engagement and improved customer service. A study commissioned by Syniverse and prepared by economic consulting firm Strategic Economic Engineering Corp. forecasts that the potential market value for mobile context services in China, Japan and Korea will soon reach $11.9 billion annually (approximately $5.9 billion for China, $4.5 billion for Japan and $1.4 billion for Korea).

The Asia Pacific market offers an especially opportunistic area for mobile context services. China, Japan and South Korea, with their high mobile penetration, super-high-speed networks, and top technology companies, have a huge potential to shape new patterns of brand-customer mobile interactions. For example, China, already the world’s largest mobile phone market by subscribers, at 1.24 billion according to Reuters, is projected to overtake the U.S. to become the world’s largest mobile phone market by revenue for the first time this year, according to research firm Strategy Analytics. We’re excited about what’s ahead for mobile context in Asia and look forward to working on new mobile context solutions to help companies and operators deliver new services to their customers.


George Guo, Corporate Vice President and Managing Director of Asia Pacific, Enterprise and Intelligence Solutions, me, and Sam Brown, Founder and CEO of Strategic Economic Engineering Corp., at a media conference. 

Syniverse also participated in several sessions at Mobile Asia Expo that explored the future of mobile. George Guo, head of Asia Pacific for Syniverse Enterprise and Intelligence Solutions, participated in a panel session titled “International Travelers and Chinese Communities Market and its Opportunities” that examined the opportunity for mobile context as it relates to travel services in China, as part of the International MVNO Summit, which Syniverse sponsored.

I also took part in three sessions. One was a keynote I delivered, “The Role of Technology in Enabling Better Customer Experience and Service Interoperability,” which focused on how the use of mobile context promises to revolutionize the granularity with which brands and mobile service providers can tailor their customer interactions. My other sessions included two sessions I participated in called “Mobile Retail: Location Innovation, Global Opportunity” and “GSMA Connected Women Roundtable Discussion,” the last of which explored how to accelerate the power of the mobile female economy in Asia Pacific.


One of the roundtable sessions I participated in.

All in all, it was an extremely rewarding and insightful three days that brought to light the incredible opportunities taking shape in Asia’s dynamic mobile market.

We would like to hear your point of view. Have you had any opportunity to do business in this market? If so, what are your thoughts on the future of this rapidly growing region? If not, what impressions have you gotten about the role the Asia mobile market will play?

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About the Author ()

Mary Clark is a former Chief Corporate Relations Officer and Chief of Staff at Syniverse.

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