Defining the Mobile Engagement Opportunity

Filed in Mobile Engagement, Mobile Marketing by on August 14, 2014 0 Comments

Mobile is fast becoming the primary channel for consumers at every point along the customer journey. It’s also the most personal channel out there – both for users, who at any given point are likely to have their mobile devices within three feet of them, and also for enterprises, which, unlike with any other channel, can get their brand message directly into the hands, pockets or even under the pillows of their target customers.

What opportunities does that present for a brand looking to optimize its customer engagement strategy? In the following audio clips, I talk about the concept of “mobile engagement” and how companies can leverage the mobile channel to enhance customer service and loyalty. I touch on a couple of examples where I’m seeing companies doing mobile engagement well, and I put forward my top tips and future predictions for this rising customer engagement trend.

As always, I’d love to hear your thoughts on the topic. What brands do you think are doing mobile engagement well? Share your comments and let me know if you have any more questions you’d like me to address.

1. What does the term “mobile engagement” mean for today’s brands and enterprises?

2. Do you have any top tips for brands looking to mobile to enhance customer engagement?

3. Can you share an example of a brand doing mobile engagement well?

4. What about the people aspect? Is mobile engagement going to take over from person-to-person customer service?

5. What do you think the future of mobile engagement holds?


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About the Author ()

Paul Kingsbury is a former Business Development Director at Syniverse.

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