Seven Best Practices for Enhancing Data Roaming Usage

Filed in Real-Time Intelligence, Roaming by on September 23, 2014 0 Comments

Tapping the ever-growing data roaming opportunity hasn’t been easy for today’s mobile network operators (MNOs). Despite the rapidly rising demand in data spurred by smartphones and the soaring growth in domestic data usage, international data roaming usage has continued to stay sluggish. Many would-be data roamers simply turn off data service when they travel internationally.

However, two areas that offer promising remedies to this challenge lie in delivering a better quality of experience for travelers as well as providing them more personalized services. I shed some light on these remedies in a new article in Capacity magazine, “Seven Best Practices for Enhancing Data Roaming Usage,” and outline seven ways that MNOs can improve the uptake of their international data roaming services.

I invite you to read how I think these practices can help unlock a valuable market segment, and I would appreciate getting your thoughts on this topic. Please share them in the comments section.

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About the Author ()

Mary Clark is a former Chief Corporate Relations Officer and Chief of Staff at Syniverse.

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