Empowering a New Age of Mobile Retail

Filed in Mobile Engagement, Mobile Marketing by on October 31, 2014 0 Comments

Recently, I had the privilege to take part in two GSMA conferences and to offer some perspectives in a video interview with Mobile World Live that I would like to share here.

The GSMA Mobile 360 Series I attended was focused on the theme of driving innovation in connected living, and the Annual Global GSMA Connected Women Conference I participated in explored how the mobile industry can accelerate the growth of the digital economy for women. Afterward, I talked with the Mobile World Live about how some of the trends we discussed at these events would empower a new age of mobile retail.

One of these trends involves using the vast amount of data that mobile operators have accumulated about subscribers’ mobile patterns, including their locations and purchasing preferences. This has put operators in the position of having a one-of-a-kind asset to provide intelligence for brands to provide offers to mobile users based on context. The potential of this approach promises to open a new world of possibilities for mobile retail and more contextually serving the needs of customers.

I invite you to watch the video by clicking on the image below and to share your thoughts. How important do you think it is for companies and operators to work together to better serve users’ mobile preferences and patterns? Please leave a comment.

Mobile World Live Interview

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About the Author ()

Mary Clark is a former Chief Corporate Relations Officer and Chief of Staff at Syniverse.

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