For Better Customer Engagement, It’s Time to Go Mobile

Filed in Mobile Engagement, Mobile Marketing by on December 16, 2014 0 Comments

Customer_Engagement-ThumbnailThe ability to strengthen customer engagement through precise mobile outreach has rapidly become a must for today’s brands. This engagement is about forming personal relationships with customers through highly tailored and real-time interactions, and in today’s mobile world this is more possible than ever. Mobile devices have evolved into versatile supercomputers that are so valuable that people have them within reach at all times.

New technologies like sophisticated smartphones and ingenious apps have unleashed a new world of possibilities for consumers to interact with their favorite brands in richer ways. As a result, consumers increasingly want engagement in real time, in context to their particular usage. A new mobile strategy for brands to unlock this “mobile context” information – like where they go, how they shop and when they like to be contacted – has thus become critical.

In a new article in Digital Marketing Magazine, I explore this concept in detail and discuss four customer engagement benefits that brands can realize with mobile context. I invite you to check out the piece, “For Better Customer Engagement, It’s Time to Go Mobile,” and get more on this.

I invite you to weigh in with your thoughts, too. How critical do you think it is for brands to begin to more closely cater to users’ mobile patterns? Please reply in the comments section.

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Todd Thayer is a former Vice President of Product Management at Syniverse.

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