Syniverse Spotlights Critical Revenue and Risk Opportunities at Mobile World Congress

Filed in Mobile World Congress, Roaming by on February 26, 2015 0 Comments

MWC_Preview_2015-ThumbnailToday’s mobile operators are facing a host of new market challenges. New regulatory requirements, increasing competition and infrastructure investment requirements for LTE represent just a few new forces reshaping the industry. At the same time, new technologies are beckoning operators to divert a greater share of their operating budgets to place long-term bets on the development of new mobile services.

At Mobile World Congress 2015, Syniverse will shed light on these challenges with the unveiling of the results of a new study that identifies crucial areas of revenue opportunity and risk for MNOs. The study details the imperative for mobile operators to maintain primary focus on core business areas like roaming and to take action to protect and drive revenue in the face of fierce battles for subscribers. Although this is a complex area to address, we’re encouraged by the insights our study has uncovered, and we think the results will offer an important resource to guide MNOs’ business investments and long-term priorities for 2015 and beyond.

We’ll be sharing insights like this study and more in a number of ways throughout Mobile World Congress. I’ll be speaking at session titled “Integrating Interactions with the Connected Consumer,” where I’ll join Sarah Mansfield, Vice President of Global Media, Europe and Americas for Unilever, in a presentation that will address the importance of capturing data from consumer interactions and using this intelligence to better understand and serve individual consumers’ mobile profiles. If you’re coming to Mobile World Congress, I hope you can attend this session.

Syniverse is also excited to be co-sponsoring the deployment of an advanced Wi-Fi network at Mobile World Congress in an initiative being led by the Wireless Broadband Alliance and the GSMA. The Next Generation Hotspot and Wi-Fi Certified Passpoint network will allow attendees using Passpoint-enabled iOS and Android from participating MNOs to automatically connect to the public Wi-Fi network at the Fira Gran Via venue in Barcelona. The network promises an exciting new evolution in Wi-Fi service, and Syniverse, as a member of the Wireless Broadband Alliance, looks forward to helping develop this further.

As usual at Mobile World Congress, we’ll have a large pavilion where our colleagues will be hosting a full slate of customer meetings and media interviews. If you’re coming to Barcelona and would like to meet with us, please book a time. We hope to see you there.

MWC_Pavilion_Conception_2015

 

An artist’s conception of what our pavilion will look like at this year’s Mobile World Congress.

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About the Author ()

Mary Clark is a former Chief Corporate Relations Officer and Chief of Staff at Syniverse.

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