Ways to Make Customer Service More Mobile

Filed in Mobile Engagement by on March 10, 2015 1 Comment

Mobile_Customer_Service-ThumbnailCustomer service certainly isn’t what it used to be. Service that used to only be able to be provided during store visits or over the phone is increasingly accessible anytime, anywhere through mobile devices. And as with many other offerings available through mobile, consumers expect customer service options through mobile to be personalized to their individual needs, and they expect it now.

In a new article in eMarketing & Commerce, “Ways to Make Customer Service More Mobile,” I explore how two elements particular to mobile have begun to transform the customer experience. Payment validation and real-time engagement are capabilities that are setting new standards that will play a big part in how consumers take greater advantage of mobile for service needs. It’s critical that marketers invest in these capabilities as part of their customer service strategy.

Please take a read and let me know what you think. What elements of customer service would you like to be able to handle through mobile with your favorite brands?



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About the Author ()

Fatema Hamdani is a former Vice President of Mobile Engagement and Protection Strategy at Syniverse.

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  1. avatar DJDJ says:

    Still impressing. Just the way it was 20 years ago.

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