Six-Step Blueprint Outlines the Importance of Building Brand Trust

Filed in Mobile Engagement, Mobile Marketing by on September 29, 2015 0 Comments

In today’s mobile-first world, brand trust is earned by protecting and engaging your customer through the delivery of contextually relevant information that both adds value and enables a rich user experience.

This brand trust is, in turn, built by delivering on your brand promise. A strong brand promise enables you to deliver experiences that connect emotionally with your customers and differentiate your services and offerings. And while executing on the brand promise will differ from company to company and from industry to industry, embracing mobile-first and mobile-only experiences  must be part of every brand’s marketing efforts.

To help marketers deliver on their mobile brand promise and build brand trust, Syniverse has developed a new six-step guide, “Blueprint for Protecting and Engaging Mobile-First Customers.” The blueprint, encapsulated below, outlines the steps companies should take to address four core brand promises along with the actions  to build trust.

Building-Brand-Trust

I invite you to download and explore the guide, and I’d be interested to hear your thoughts and successes.

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About the Author ()

Rob Hammond is a former Senior Director of Mobile Engagement at Syniverse.

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