Infographic Illustrates How Brands Can Integrate Mobile This Holiday Season

Filed in Mobile Engagement, Mobile Marketing by on October 21, 2015 0 Comments

Holiday_InfographicIt’s no secret that shoppers are increasingly heading to stores with their mobile phones in hand. That trend is set to continue this holiday season as customers look to their devices to make checking the must-have items off their shopping lists that much easier.

In fact, it’s predicted that mobile will influence close to 40 percent of in-store sales this holiday season. And when it comes to holiday shopping, customers are looking for gift ideas and the best possible deal. That’s why smart retailers are leveraging mobile as part of their promotional marketing campaigns, taking advantage of the 44 percent of consumers who would opt in to receive deals on their mobile devices.

To better spotlight these trends, we’ve created a new infographic to provide brands with the facts and figures they need to build a compelling business case for incorporating mobile into their marketing mix this holiday season. Along with ideas for rich, compelling mobile campaigns that will grab customers’ attention (and share of wallet), the infographic provides some compelling statistics. Among these are that 75 percent of shoppers look for mobile coupons, and that mobile traffic accounted for 45 percent of all online traffic during the 2014 holiday season.

I invite you to download the full infographic and find out why ‘tis the season to be mobile. And if you’re wondering if there’s still time to start using mobile this holiday season – there is! You can find a simple step-by-step checklist to get started in this article I wrote for Digital Marketing Magazine.

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About the Author ()

Fatema Hamdani is a former Vice President of Mobile Engagement and Protection Strategy at Syniverse.

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