Join Syniverse on Jan. 27 for ‘Making Mobile Marketing Budgets Count in the Age of Ad Blocking’

Filed in Mobile Engagement, Mobile Marketing, Webinar by on January 22, 2016 0 Comments

While ad blockers have been available for desktop Web browsers for some time, Apple’s announcement to allow ad blocking applications in the app store coupled with comments from mobile operators about network-based ad blocking has stoked a new wave of anxiety for marketers.

In a recent article in Mobile Advertising Watch, “Ad Blocking: It’s a Sticky Situation for Marketers,” I explore how ad blocking puts mobile marketers in a tough spot between freedom of speech and unfettered access arguments on one side, and consumer control and choice on the other. With the introduction of ad blocking at the device and in the network, engaging customers means marketers must evolve from pushing generic messages to delivering personalized experiences that engage customers and provide transparency to business processes.

I’m looking forward to examining the challenge for marketers in even more depth in a Syniverse webinar on Jan. 27, “Making Mobile Marketing Budgets Count in the Age of Ad Blocking.” At the webinar, I’ll be joined by special guest Paul Berney, Co-founder and Managing Partner of the mobile educational and advisory firm mCordis. We’ll be taking a closer look at the rise of ad-blocking tools and the implications for mobile marketers, and zeroing in on these points:

  • What ad blocking means for mobile marketers, and what approaches they may need to better reach their customers.
  • How to engage and retain a loyal customer base using new mobile use cases with content that won’t get blocked.
  • How to increase the relevancy of mobile marketing campaigns to capture the attention of customers in the “mobile moment.”
  • What to do now to transform the customer experience through the delivery of cross-channel mobile campaigns.

Please plan to join our discussion on this important new mobile issue. We hope you can attend!

Registration for “Making Mobile Marketing Budgets Count in the Age of Ad Blocking” webinar

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About the Author ()

Rob Hammond is a former Senior Director of Mobile Engagement at Syniverse.

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