‘Mobile Momentum’ Video Unveils Syniverse’s Newest Vision for Mobile

Filed in Mobile Engagement, Mobile Marketing by on January 26, 2016 2 Comments

While trying to define mobile at any one moment isn’t easy, at Syniverse we’re always striving to articulate our vision for mobile in new and impactful ways. For this reason, I’m pleased to share our newest video, “Mobile Momentum.” In it, we depict the concept of how integral parts of life form today’s mobile experience.

As we see it, our daily mobile journey is increasingly becoming a series of brief, fast-moving moments that involve mobile users in different ways. These occurrences happen when we turn to a device to act on a need to learn something, do something, discover something, or buy something. As we look ahead, it will be more and more critical for brands as well as mobile service providers to understand and act on these moments to engage with their customers.

Our new video shows various mobile moments in action. It captures how an enhanced customer experience can be delivered during a weekend getaway with friends – while on a plane, in a cab, at a restaurant, inside a hotel, and almost every point in between.

Take a look at the video, which we also just posted on our website, and let me know what you think. In what ways would you like to be more personally engaged through your mobile interactions? Please leave a comment.


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About the Author ()

Cissy Wong joined Syniverse in 1998 and serves as Senior Director, Creative Marketing and Global Events, responsible for leading Syniverse’s global brand and event management, visual communications, and integrated marketing communications. With her more than 17 years at Syniverse, Cissy brings a wide range of experience in leading the strategy and execution of global brand campaigns, overseeing the planning and management of international events, and directing a diverse portfolio of digital and print communications. Over the course of her Syniverse career, she has held positions that have included Senior Corporate Creative Director and Senior Marketing Communications Manager, and, before joining Syniverse, she held several senior marketing communications and creative services roles at companies that included URS Corporation, MediaWorks and The Pillsbury Company. Cissy holds a bachelor’s degree in journalism and mass communications from the University of Minnesota.

Comments (2)

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  1. Loved your video. Really well produced. Well done for keeping it all in the present tense as well. Id mostly like to know where my family is all the time.

  2. avatar Cissy Wong says:

    Thank you so much for the comment. This video was fun to help create as well as compelling in the way that it captures the many ways that mobile touches our on-the-go lives. We plan to continue to build on this mobile momentum concept this year and hope you’ll stay tuned for more on this soon.

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