Mobile Operators Are the New Guardians of Personalized Experiences

Filed in Big Data, Mobile Engagement, Mobile Marketing by on January 12, 2016 0 Comments

GTB_Personalized_Experiences-Thumbnail2What’s top of mind for us at Syniverse as we begin a new year? Without a doubt, one area is the increasing personalization that brands and operators are using to better serve their customers through mobile devices.

Operators have begun realizing a tremendous capability to deliver more personalized offers to customers wherever or whenever it’s interesting. The reason? The big data that operators have the ability to access about opted-in customers is unlocking a new world of ways to work with brands. With the use of this data, each customer truly has the potential to be treated as a market of one.

We’re excited about how this market-of-one concept will evolve in 2016, and I recently had a chance to discuss this in an article in Global Telecoms Business, “Mobile Operators Are the New Guardians of Personalised Experiences.” I invite you to take a read and let me know what you think.

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Mary Clark is a former Chief Corporate Relations Officer and Chief of Staff at Syniverse.

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