Development of New Infographic Caps a Busy Mobile World Congress

I’ve just returned from another Mobile World Congress, and what a week it was. On the first day, Syniverse released a major study in which we examined what we term the “mobile privacy predicament.” In a nutshell, our study zeroes in on a question that has been vexing those of us in the mobile business and in the consumer sector: Despite all the new possibilities for the use of big data, to what extent are consumers willing to share their personal data in return for more personalized services in their mobile journey?

To answer this, we surveyed 8,000 consumers in eight countries to uncover their attitudes toward mobile privacy. The results are eye-opening and were covered by a variety of media, including Forbes, Reuters, Advertising Age, Total Telecom and Mobile World Daily. I also shared the results at a Mobile World Congress panel session, “Brands Go Mobile First,” where I joined leaders from Google, Bank of America, MediaLink and Aquto in a lively exchange on the latest efforts by brands to better engage consumers with personalized services.

To share the study, we developed an infographic that distills the most important results, showing that, above all, it’s time for operators and brands to take consumer privacy concerns seriously. They must achieve the right balance in the value exchange between users allowing their personal information to be shared and users gaining an enriched experience by their favorite brands in return. I invite you to check out the infographic below to learn more about this increasingly important issue.


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About the Author ()

Mary Clark is a former Chief Corporate Relations Officer and Chief of Staff at Syniverse.

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