‘The Age of the Consumer’ Is Theme for Mobile in Second Half of 2016

Filed in Mobile Engagement, Mobile Marketing by on June 14, 2016 0 Comments

This year, I’ve written how I increasingly see the power in the relationship between business and customers shifting to the consumer. Digital technologies, particularly mobile and social media, are putting the power in consumers’ hands. Mobile, for one, empowers consumers with an unprecedented ability to locate, research, check availability and ultimately buy almost anything in an instant through a mobile device.

In communicating this shift, I continue to receive a number of questions, and in the video below I attempt to shed more light on this. I describe a theme that has been called “the age of the consumer” by addressing three of the more common questions I get. As we move into the second half of the year, I think this theme will be crucial for brands to understand. I invite you to take a look at the video and let me know what you think.

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About the Author ()

Paul Berney is Co-Founder and Managing Partner of mCordis and has more than 13 years of experience in mobile marketing. Previously, he served as Chief Marketing Officer and Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). His experience includes over 27 years in a wide variety of sales, marketing, business development and commercial roles that span several different industries and market sectors, including automotive, printing, internet development and management. In addition, he is a Business Leader in The Marketing Society, a Fellow of the Institute of Direct & Digital Marketing (IDM), and a member of the Chartered Institute of Marketing and a mentor in the Marketing Academy. Paul has been a speaker at over 290 events, in 40 countries, representing a total audience of over 43,000 people, and in 2012 he was recognized as the leading speaker on mobile marketing worldwide by C-Squared. He also sits on the editorial board of the IDM Journal and was voted one of the Top 50 influencers in mobile marketing in the U.K. by The Drum magazine in 2013, 2014 and 2015.

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