Syniverse and Hot Topics Share Top Mobile Marketing Insights from 2017

Filed in Mobile Engagement, Mobile Marketing by on January 25, 2018 1 Comment

What mobile channels do consumers like to use? What kind of brand interaction do they want from those channels? And what brand goods do they actually purchase through mobile?

These are but a few of the questions that form one of the most crucial challenges for mobile marketers today – the ability to gain insight into consumers’ preferences and strengthen engagement through precise mobile outreach. And to help provide perspective on the opportunities and complexities involved in this quest, Syniverse has been partnering with the online publication Hot Topics to sponsor a series of interviews with chief marketing officers (CMOs) from the world’s biggest brands.

In 2017, our collaboration resulted in 27 CMO separate video interviews, which included such brands as CarMax, Zurich Insurance, and Aegon, and which garnered 74,000 online views and drove 80,000 social media impressions. The interviews revealed a wealth of firsthand insights on how to better cater to consumers’ mobile needs, and we’ve just compiled the best of these insights into a new highlights video.

Take a look at it below, and let me know how these insights relate to any of your mobile marketing efforts. I’d love to get your thoughts.

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About the Author ()

Bobby Eagle joined Syniverse in 2007 and is responsible for leading Syniverse’s global internal and external communications, including media relations, employee engagement and social media. During his tenure, Bobby has helped lead communications for four Syniverse acquisitions, including MACH in 2013 and Aicent in 2014, and he helped manage the announcement of Syniverse’s transition from a public company to a private company when it was acquired by The Carlyle Group in 2011. In addition, Bobby has helped oversee communications for Syniverse’s growth and office openings in such markets as China, India and Costa Rica. In addition to more than eight years at Syniverse, Bobby has a diverse public relations background, including experience with a public relations agency and a professional sports franchise. Bobby holds a Bachelor of Arts in public relations from the University of Florida and an Accreditation in Public Relations (APR) certification from the Public Relations Society of America. In 2013, he was recognized by the Tampa Bay Business Journal as one of the publication’s “Up and Comers” (

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