RCS in Focus, Part 2

Filed in Messaging / SMS / MMS, RCS by on November 1, 2018 0 Comments

Is RCS (Rich Communication Services) all set to revolutionize the way we use text messaging? In my video last week, I talked about what RCS is and why it’s important, but before RCS becomes fully adopted, it will have to progress through a few steps.

In my second video, below, I go over some of these, along with what I see as the first major applications of RCS. I invite you to take a look.

RCS is opening a new era in messaging, with new features like advanced video and audio capabilities, geolocation information, and analytic feedback. Syniverse has been right at the forefront of helping businesses make the most of RCS, and as we progress, we’ll continue to share our latest insights here on Synergy. I hope you find them useful, and I would love to get your thoughts on them in a comment below.

 

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About the Author ()

As Director of IMS (IP Multimedia Subsystem) Services, Brian oversees the IMS services and enabling technologies that reside on Syniverse’s IPX network – including VoLTE (Voice over LTE), VoWiFi (Voice over Wi-Fi), RCS (Rich Communications Services), video and routing. His career includes a long history in technology development and innovation, with over 10 years at Syniverse. Prior to taking on his latest role, in 2016, Brian served as Senior Technology Manager of Next-Generation Solutions and managed solutions for Syniverse’s IP Services Hub. Before those roles, he worked in Syniverse’s research and development groups, planning, building, and evangelizing new products and services. Since joining Syniverse in 2005, Brian has worked extensively with IMS and next-generation messaging, leading the technical aspects of the Fixed Mobile Convergence Alliance (FMCA) global presence and IMS trials. He also has been involved in RCS since 2009 and VoLTE since 2011, and has attended a number of industry conferences and work groups on these technologies. Brian holds an M.S. in computer science and a B.S. in biology from the University of Tennessee.

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